1901 12 DE DION BOUTON MOTORETTE CO. SCRIBNER’S MAGAZINE ADVERTISER 6.5″×9.5″ page 90

1901 Locomobile Style No. 5 ad SCRIBNER’S MAGAZINE ADVERTISER 6.5″×9.5″ page 92

1902 6 ca. LOCOMOBILE The Locomobile is the Best Automobile SCRIBNER’S MAGAZINE ADVERTISER 6.5″×9.5″ page 94

1903 5 AUTO Parts European Novelties CYCLE AND AUTOMOBILE TRADE JOURNAL Automotive Research Library page 1

1904 6 Oldsmobile in the Hall of Fame EVERYBODY’S MAGAZINE 6.75″×9.75″ page 77

1904 The Buckmobile Utica, NY CATJ page 349

1905 6 Peerless Wins Thousand Miles MOTOR June 1905 8×12 Front cover

1905 6 Peerless Wins Thousand Miles MOTOR June 1905 8×12 Inside front page

1905 9 6 Peerless The Peerless Stripped Car ad THE HORSELESS AGE 8.25″×12″ page 36

1906 12 Locomobile THE GREATEST AMERICAN CAR COUNTRY LIFE IN AMERICA 10.25″×14.5″ page 237

1906 12 Peerless Attained Excellence COUNTRY LIFE IN AMERICA 10.25″×14.5″ page 212

1907 6 26 Packard THIRTY 1908 ad THE HORSELESS AGE 8.25″×11″ page 26

1907 ca. Darracq The Victorious THE POPULAR MAGAZINE ADVERTISER 6.5″×9.25″ Geo

1907 Elmore THE CAR THAT HAS NO VALVES 2

1908 1 11 The Zepplin Airship Colliers 10×14 page 17 2

1908 10 1 CONNECTICUT COIL BOX ad MOTOR AGE 8.5″×11.5″ page 72

1908 10 15 CONNECTICUT Coils ad MOTOR AGE 8.5″×11.75″ page 60

1908 11 12 HALL MACHINE COMPANY CLUTCHES ad MOTOR AGE 8.5″×11.5″ page 47

1908 3 19 THE GEARLESS GREYHOUND The Thoughbred Roadster ad MOTOR AGE 8.5″×11.5″ page 70

1908 6 Elco MOTOR BOATS THE IDEAL PLEASURE BOAT THE ELECTRIC LAUNCH COMPANY Review of Reviews Advertising Section June 1908 page 73

1908 9 23 CONNECTICUT THE CAR and THE COIL ad THE HORSELESS AGE 8.5″×11.75″ page 34

1909 12 23 Firestone DEMOUNTABLE RIMS THE AUTOMOBILE 9″x12″ page 123

1909 12 23 UNIVERSAL DEMOUNTABLE RIM Less Than a Minute THE AUTOMOBILE 9″x12″ page 67

1909 12 23 VALVELESS INNER TUBE COMPANY New York City THE AUTOMOBILE 9″x12″ page 117

1909 12 23 VOLTA Magnetos AN IDEAL REALIZED Buffalo, NY THE AUTOMOBILE 9″x12″ page 122

1909 12 30 BRISCOE Radiators color ad MOTOR AGE 8.5″×11.5″ page DD

1909 12 30 CHASSIS and POWER PLANT SECTION color illustration by W. F. White MOTOR AGE 8.5″×11.5″ page D

1909 4 WARNER The Warner Auto Meter ad MoToR 9.5″×13″ page 129

1909 5 27 ATWATER KENT IGNITION THE INSURANCE UNISPARKER ad MOTOR AGE 8.5″×11.75″ page 59

1909 6 3 THOMAS FLYER BLUE RIBBON COAST MARK MOTOR AGE June 3 1909 8×12 page 15

1910 10 12 Price of 1911 Model EMF 30 1000 EMF AUTOMOBILE COMPANY OF NEW YORK THE HORSELESS AGE 9×12 page 26

1910 10 12 Price of 1911 Model EMF 30 1000 EMF AUTOMOBILE COMPANY OF NEW YORK THE HORSELESS AGE 9×12 page 27

1910 10 12 THREE ESSENTIALS QUALITY PRICE SERVICE The Electric Welding Products Co THE HORSELESS AGE 9×12 page 32

1910 10 5 MONOGRAM OIL Wins Vanderbilt Cup Race for the Fourth Time THE HORSELESS AGE 9×12 page 25

1910 10 5 THE AUTO METER Warner Instrument Company THE HORSELESS AGE 9×12 page 7

1910 11 17 1911 STEWART Speedometer MOTOR AGE 8.75″×11.5″ page 55

1910 11 17 F A L CAR A Consistent and Persistent Winner MOTOR AGE Nov 17 1910 page 75

1910 11 17 HOLLEY Carburetor MOTOR AGE Nov 17 1910 page 46

1910 11 17 Reliance Spark Plugs Sparks in Water MOTOR AGE Nov 17 1910 page 76

1910 2 ISOTTA trophies CHASSIS PRICES ad MoToR 8.25″×11″

1910 2 White Gasoline Car SIMPLICITY ACCESSIBILITY ECONOMY ad MoToR 8.25″×11″

1910 5 4 FISK Quality WINS At Los Angeles Motordrome ISOTTA Car ad THE HORSELESS AGE 8.75″×11.75″ page 58

1910 6 1 HARRIS OILS Barney Oldfield ad THE HORSELESS AGE 8.5″×12″ page 6

1910 6 15 BURNELL Tire Protectors THE HORSELESS AGE 9″×12″ page 15

1910 6 22 EMF Five Passenger Touring Car $1250 THE HORSELESS AGE 8.5″×12″

1910 6 8 The Pierce Arrow ad THE HORSELESS AGE 8.25″×11″ page x

1910 6 TRUFFAULT SHOCK INDISPENSABLE FOR COMFORTABLE MOTORING ad CYCLE AND AUTOMOBILE TRADE JOURNAL 6.5″×9.5″ page 36

1910 7 14 HUDSON Speed is an important factor in a motor car MOTOR AGE July 14, 1910 8″x12″ page 99

1910 7 20 DORIAN REMOUNTABLE RIMS THE HORSELESS AGE 8.5″×12″ page 24

1910 7 27 MONOGRAM OIL WINS Brighton Beach ad THE HORSELESS AGE 8.5″×12″ page 42

1910 9 29 BRIGGS MAGNETO 1911 BLACK-CROW ROADSTER MOTOR AGE page 63 screenshot

1910 9 29 VORTEX Vaporizer MOTOR AGE Sept 29 1910 page 55

1910 9 7 Warner AUTO METER for 1911 THE HORSELESS AGE 9×12 page 4

1910 HAVOLINE OIL More Horse Power ad The Review of Reviews Advertising Section 6.5″×9.75″ page 77

1911 1 14 Glen Curtiss Wins the Scientific American Trophy SCIENTIFIC AMERICAN p 29 1

1911 1 14 Thomas A Edison Latest Invention SCIENTIFIC AMERICAN p 30 1

1911 1 26 Continental Motors For the Season of 1912 ad MOTOR AGE 8.25″×11.25″ page D5

1911 1 5 EMF 30 FLANDERS 20 THE AUTOMOBILE 9″×12″ page I 16

1911 12 STANDARD Electric Model M Coupe $1850 CYCLE AND AUTOMOBILE TRADE JOURNAL 6.5″×10″ page 19

1911 1912 ca. Examples of decorations of motor cars floats photos 13.5″×9.5″ page x

1911 2 2 CONTINENTAL MOTORS FOR THE SEASON OF 1912 ad THE AUTOMOBILE 8.5″×11.5″ page D 1

1911 2 22 GARAGE MEN AND OWNERS AMERICAN AEROPLANE MFG CO Broadway New York THE HORSELESS AGE 9×12 page 39

1911 2 22 UNIVERSAL TIRE PROTECTOR AT OUR EXPENSE Angola IND THE HORSELESS AGE 9×12 page 31

1911 4 13 Mobil Oil Used the World Over ad MOTOR AGE page 49

1911 4 5 LEWIS SPRING AND AXLE THREE MODELS LEWIS 1912 Front Axles ad THE HORSELESS AGE 8.5″×12″ page 14E

1911 4 5 SPLITDORF MAGNETO Sweeping Victory Jacksonville Beach Races ad THE HORSELESS AGE 8.5″×12″ page 14F

1911 5 31 Indy 500 Firestone Tires Indianapolis 500 mile race ad THE HORSELESS AGE 8.5″×11.5″ page 954L

1911 5 4 GRINNELL GLOVES “RIST-FIT” Ventilated MOTOR AGE 8.5″×12″ page 59

1911 6 1 RAYFIELD SPEED Mulford Lozier Belcher Knox MOTOR AGE June 1 1911 page 59

1911 6 22 CASE LONG RADIATORS Louis Strang says ad MOTOR AGE 8.5″×11.75″ page 68

1911 6 22 CASE LONG RADIATORS Louis Strang says ad MOTOR AGE 8.5″×11.75″ page 69

1911 6 8 Warner Wins at Indianapolis Ray Harroun ad MOTOR AGE 8.25″×11.75″ page 74

1911 7 12 Bob Burmon Daytona Polarine Oil THE HORSELESS AGE 9″×12″ page 38

1911 7 12 HESS-BRIGHT Bearings THE HORSELESS AGE 9″×12″ page 31

1911 7 12 Polarine Oil Burman Standard Oil Company ad THE HORSELESS AGE 8.5″×11.5″ page 38

1911 7 12 REO A New Era in the Motor Car Industry Reo 1000 THE HORSELESS AGE July 12 1911 8×12 page 12

1911 7 12 REO A New Era in the Motor Car Industry Reo 1000 THE HORSELESS AGE July 12 1911 8×12 page 13

1911 7 13 Polarine Oil ad MOTOR AGE 8.25″×11.75″ page 45

1911 7 15 LOZIER 1912 ad THE SATURDAY EVENING POST 10.5″×13.5″ page 2

1911 7 15 MARMON THE MARMON Oft Proved Supremacy Among the Worlds Best ad THE SATURDAY EVENING POST 10.5″×13.5″ page 1

1911 9 6 MERCER A Mercer Holiday EIGHT FIRSTS IN TWO DAYS ad THE HORSELESS AGE 9″×12″ page 18A

1911 9 6 MERCER Ringler in Mercer Wins at Salem article THE HORSELESS AGE 9″×12″ page 367

1911 MERCER Raceabout illustration

1911 Warner Wins at Indianapolis ad MOTOR AGE page 74 screenshot

1912 1 11 SPLITDORF Magneto Always There ad MOTOR AGE 8.75″×11.5″ page F4

1912 11 27 NAPA 1912 1913 National Automobile Protective Association ad THE HORSELESS AGE 9″×12″ page 6

1912 11 27 Red Head PLATINUM POINT MAGNETO PLUG ad THE HORSELESS AGE 9″×12″ page 11

1912 11 STANWELD RIMS ad MoToR 9.5″×14″ page 35

1912 2 1 POLARINE Oil Bob Burman MOTOR AGE 8″×11″

1912 2 21 GMC Gasoline and electric trucks ad THE HORSELESS AGE 9″×12″ page 37

1912 3 6 J-M BRAKE LINING LOZIER RACER THE HORSELESS AGE 9″×12″ page 69

1912 4 3 WARNER AUTO METER ad THE HORSELESS AGE 9″×12″ page 31

1912 6 26 Hints to Owner and Driver Re-Magnetizing the Magneto article THE HORSELESS AGE 9″x12″ page 1105

1912 6 5 SCHAFER BALL BEARINGS WINS AGAIN At IndianapolisTHE HORSELESS AGE 9″x12″ page 30

1912 7 31 USL Storage Battery Cool fire engines THE HORSELESS AGE 9″×12″ page 41

1912 8 2 Sprague Electric Dynamoeters TESTING THE HORSELESS AGE 8.5″×12″ page 34

1912 8 21 REGAL The Regal “25” Colonial “Underslung” Coupe $1250 THE HORSELESS AGE 9″×12″ page 39

1912 SPEEDWELL WORTH ad HARPER’S WEEKLY ADVERTISER 10.25″×14.75″ page 2x

1913 1 30 The New Speedwell Six ad THE AUTOMOBILE page 231 screenshot

1913 12 17 MOLINE-KNIGHT motor THE HORSELESS AGE 9″×12″ page 37

1913 12 24 Firestone Tires MOTOR AGE page 47 1

1913 4 2 F & S Ball Bearings THE HORSELESS AGE 9″×12″ page 17

1913 4 2 REGAL The Meaning of Underslug THE HORSELESS AGE 9″×12″ page 41

1913 6 5 GAULOUS TIRES THE AUTOMOBILE 8.25″×12″ page 111

1913 6 5 INTERLOCKS Double Your Tire Mileage THE AUTOMOBILE 8.25″×12″ page 112

1913 8 15 POLARINE OIL For Any Kind of Motor ad MOTOR AGE 7.25″×10″

1913 9 AUTOMOBILE BUYERS REFERENCE 8.75″×11″ Geo Front cover

1913 9 THE EUREKA AIR COMPRESSOR ad AUTOMOBILE BUYERS REFERENCE 8.75″×11″ Geo page 53

1913 MERCER Raceabout 1963 repro ad postcard back

1913 MERCER Raceabout 1963 repro ad postcard front

1914 1 8 Splitdorf page 84

1914 10 8 Buda Announces Two New Engines Four and Six MOTOR AGE 8.5″×12″ page 37

1914 2 26 MASTER VIBRATOR THE KW IGNITION Co MOTOR AGE 8.75″×11.75″ Inside front cover

1914 8 26 Hartford CUSHION SPRING ad THE HORSELESS AGE 9″×12″ page 1

1914 8 29 DELCO ELECTRIC CRANKING LIGHTING IGNITION The Dayton Engineering Laboratories Company Dayton, OHIO August 29, 1914 8.25”x11.5” page 398

1914 9 9 NASSAU TIRES Bob Burman ad THE HORSELESS AGE 9″×12″ page 3

1914 9 9 NASSAU TIRES Ralph De Palma ad THE HORSELESS AGE 9″×12″ page 2

1914 9 WILLARD BATTERY Index Auto Manufacturers National MoToR 10″×14″ page 18

1915 1 STANWELD PRODUCTS many Make logos ad MoToR 9.25″×13.75″ page 208

1915 10 20 LONG COOLING SYSTEMS MOTOR WORLD 8.5″×11.5″ page 52

1915 10 28 Continental Motor Mfg. Co. Service ad MOTOR AGE 8.5″×12″ page 61

1915 10 28 Detroit Battery Company MOTOR AGE page 64 1

1915 10 28 Detroit Battery Proven Best ad MOTOR AGE 8.5″×12″ page 64

1915 11 11 Comfort and Style for the Woman Motorist Who Braves photos MOTOR AGE 8.5″×11.75″ page 24

1915 4 22 Champion Spark Plugs Developed Under Racing Conditions ad THE AUTOMOBILE 8.25″×11.5″ page 4

1915 5 13 NASSAU TIRES MOTOR AGE 8.5″×11.5″ page 64

1915 5 6 OILZUM Oilzum DARIO RESTA THE AUTOMOBILE 8.5″×11.5″ page 2

1915 5 The Evolution of the Wheel Chair By A Jackson Marshall article THE MOTORIST 10.5″×13.75″ Geo page 8

1915 5 The Evolution of the Wheel Chair By A Jackson Marshall article THE MOTORIST 10.5″×13.75″ Geo page 9

1915 6 3 CONNECTICUT AUTOMATIC IGNITION ad THE AUTOMOBILE 8.5″×11.5″ page 94

1915 7 17 FIRESTONE Tires 9″×12″ Inside

1915 7 DIAL COMBINATION AUTO LOCK MoToR 9.75″×14″ page 155

1915 9 Champion Spark Plugs MoToR Sept 1915 page 34

1915 NEW DEPARTURE BALL BEARINGS 10″×14″

1916 10 Exide Battery 3 GREAT RECORDS HUDSON ad MOTOR LIFE INCLUDING MOTOR PRINT 9.25″×13″ page 65

1916 10 PEERLESS EIGHT For Nine Months No Unsold Peerless ad MOTOR LIFE INCLUDING MOTOR PRINT 9″×12.5″ page 9

1916 11 2 MILLER Carburetors Miller Win Sweepstakes Victory MOTOR AGE 8.5″×11.5″ page 129

1916 12 2 PIERCE ARROW Motor Trucks SCIENTIFIC AMERICAN 10″×15.25″ page 517

1916 12 2 White Trucks SCIENTIFIC AMERICAN 10″×15.25″ Inside front cover

1916 12 7 The Attention a Magneto Needs article MOTOR AGE 9″×12″ page 32

1916 7 State Driver Licenses Speed Limits Condenced for Ready Reference MoTor 9.5″×13.25″ page 85

1916 Overland $615 Roadster $595 ad 8″×11″

1917 1 EXIDE The Power Behind MoToR page 72 1

1917 1 Photos of WW I Poland MoToR 9.5″×13″ page 97

1917 1 The Calendar for the Month notices MoToR 9.5″×13″ page 165

1917 4 21 VEEDOL Oil Ralph Mulford Literary Digest April 21 1917 page 1212

1917 5 The Dangerous Pedestrian drawings MOTOR LIFE INCLUDING MOTOR PRINT 9.75″×13″ page 31

1917 9 15 Goodrich LOCKSWITCH WITH YALE LOCK THE HORSELESS AGE 9″×12″ page 6

1917 9 15 New Maxwell Much Improved THE HORSELESS AGE 9″×12″ page 35

1917 9 15 New Nash Six Cylinder Car THE HORSELESS AGE 9″×12″ page 34

1918 1 16 RAJAH Spark Plugs MOTOR WORLD Jan 16 1918 page 153

1918 12 28 A. O. SMITH CORPORATION AUTOMOBILE PARTS letter 8.25″×11″ Geo

1918 2 ROOF’S PEUGEOT TYPE CYLINDER HEADS ad AUTOMOBILE TRADE JOURNAL FORD ACCESSORY SECTION 6.5″×10″ page 339

1918 7 Tanks and Trucks on Martial Business photos MOTOR LIFE INCLUDING MOTOR PRINT 9.25″×12.25″ page 2

1918 7 VIM MOTOR TRUCK COMPANY 45,000 Vim Trucks in America color ad AUTOMOBILE TRADE JOURNAL 6″×9.5″ Inside back cover

1919 12 PHILBRIN Reliable IGNITION Mercer ad AUTOMOBILE TRADE JOURNAL 6.5″×9.25″ page 15

1919 2 27 National Spark Plugs Rockford, ILL ad MOTOR AGE 8.25″×11.5″ page 3

1919 4 17 DIXONS Lubricant MOTOR AGE April 17 1919 page 114

1919 4 17 Laursen Hydraulic Gear Shift MOTOR AGE April 17 1919 page 113

1919 4 SIGNS of the TIMES By Avis G. Vestal photos MoToR 9.5″×14″ page 54

1920 11 27 Continental Motors POWER THE SATURDAY EVENING POST ad Geo 10.75″×14″ page 86

1920 3 20 McQUAY-NORRIS PISTON RINGS THE SATURDAY EVENING POST 10.25″×13.75″ page 67

1920 3 6 AC They Have Again Proved Their Supremacy ad The Literary Digest 8.5″×11.75″ page 89

1920 4 17 Continental Motors POWER ad THE SATURDAY EVENING POST 10.5″×14″ page 67

1920 5 22 NEW DEPARTURE Ball Bearings For everything that revolves THE NEW DEPATURE MFG.CO. Bristol, CONN THE SATURDAY EVENING POST May 22, 1920 10”x13.5” page 52

1920 5 26 MOSSBERG Wrenches WRENCHSMITHS FOR 20 YEARS FRANK MOSSBERG CO. Attleboro, MASS MOTOR WORLD May 26, 1920 8.75”x11.5” Inside back cover

1920 Toledo Electric COLDMAKER SATURDAY EVENING POST 10×14 page 55

1921 11 Cier TUARC STEEL WHEELS Fit the Car – AUTOMOBILE TRADE JOURNAL 6.75″×10″ page 197

1921 6 23 New Departure Ball Bearings MOTOR AGE 8″×11.25″ page 64

1922 7 The Latest in the Matter of Equipment By Ernest Coler article MOTOR LIFE 9.75″×13″ page 24

1924 6 26 Air-O-Meter ALL AGREE ad MOTOR AGE 8.25″×11.25″ page 70

1924 Four Wheel Brakes By M. P. MOTOR 10″×13.25″ page 102

1928 6 ISOTTA-FRASCHINI HISPANO-SUIZA THE IMPORTANT CONTINENTAL MOTORS VANITY FAIR 9.75″×12.75″ Geo page 88

1935 11 CARS IN PREVIEW THE SPUR by Thomas L Hibbard 10×14 page 77 1

1935 11 CARS IN PREVIEW THE SPUR by Thomas L Hibbard 10×14 page 78 1

1935 11 CARS IN PREVIEW THE SPUR by Thomas L Hibbard STOUT Scarab 10×14 page 59 1

1937 1 16 They sent a ship a sailing CLARK GRAVE VAULTS THE SATURDAY EVENING POST 10.75″×13.75″ Geo page 82

1939 8 7527 RIVER ST TROY NY AUG 39 ESSO COLONIAL STATION 9.25″×6.75″ photo back

1939 8 7527 RIVER ST TROY NY AUG 39 ESSO COLONIAL STATION 9.25″×6.75″ photo front

1939 8 AUG 1939 ESSO COLONIAL STATION 8 7544 WVLT 9.25″×7.25″ photo front

1939 8 ESSO SERVICE 7527 River ST Troy NY 10″×8″ linen back photo back

1939 8 ESSO SERVICE 7527 River ST Troy NY 10″×8″ linen back photo front

1939 8 ESSO SERVICE 7544 WVLT AUG 1939 maybe Troy, NY 10″×8″ linen back photo back

1939 8 ESSO SERVICE 7544 WVLT AUG 1939 maybe Troy, NY 10″×8″ linen back photo front sm

1939 AUG 1939 ESSO COLONIAL STATION 8 7544 WVLT 9.25″×7.25″ photo back

1943 6 9 ALL AMERICAN BUS LINES 2B H761 postcard back

1943 6 9 ALL AMERICAN BUS LINES 2B H761 postcard front

1944 ca. American Hammered Piston Rings PROVING GROUNDS ad 8″×11.25″

1944 ca. McQUAY NORRIS 1934 Car of the Future ad 8″×11.25″

1951 Barney Oldfield racing and Pleasant Moments Whiskey ad 9.5×12.5″

1953 11 Over 50 years of Automotive Progress MOTOR 8.25″×11″

1959 AMBASSADOR Custom Hardtop Cross Country postcard AM 59 7019K back

1959 AMBASSADOR Custom Hardtop Cross Country postcard AM 59 7019K front

1960 AMBASSADOR Custom Hardtop Sedan The worlds only compact luxury car AM 60 8037K postcard back

1960 AMBASSADOR Custom Hardtop Sedan The worlds only compact luxury car AM 60 8037K postcard front

1966 MARLIN by American Motors postcard back

1966 MARLIN by American Motors postcard front